What will email marketing software cost for your list?
Move the slider. We apply each vendor's real contact tiers and plan limits, then rank the cheapest paid plan of 5 popular tools. Prices checked 2026-11-07.
contacts
| # | Tool | Cheapest paid plan | Per month | Per year |
|---|---|---|---|---|
| 1 | MailerLite | Comfort | $44.10 | $529.20 |
| 2 | GetResponse | Starter | $44.28 | $531.36 |
| 3 | Kit (ConvertKit) | Creator | $75 | $900 |
| 4 | Mailchimp | Essentials | $75 | $900 |
| 5 | ActiveCampaign | Starter | $79 | $948 |
For 5,000 contacts the cheapest paid option is MailerLite Comfort at $44.10/month; the most expensive entry plan is ActiveCampaign at $79/month.
Cost by list size
Pricing calculators per tool
- Kit (ConvertKit)creators who sell newsletters, courses and digital products
- MailerLitesmall businesses that want a simple, low-cost newsletter tool
- Mailchimpteams that want a well-known all-rounder with lots of integrations
- ActiveCampaignbusinesses that rely on advanced marketing automation
- GetResponsemarketers who want email plus funnels, webinars and landing pages